Human Centered Design
Human-centered design is a creative, holistic, and participatory approach for designing interactive systems, which focuses on users’ needs or behaviors by applying different research and design methods.
Systemic Design
As situations grow more complex, designers’ focus is shifting to systems and behaviors, which means that product development is dynamic; we must build relationship between products and enable feedback.
Agile Philosophy
Agile philosophy echoes design thinking, collaboration and focuses on making things quickly. It requires iterative and rapid prototyping, testing and building the minimum viable product as soon as possible.
Ideation Sessions
The collaborative and creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract.
Competitive Analysis
Analyze the strengths and weaknesses of competitors against the user’s needs.
ReadyForZero, Competitive Analysis Spreadsheet (2015)
Ethnographic Research
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Survey
Traditional website themes rely on complicated CSS changes if you want to configure your sites responsiveness perfectly. Slider Revolution offers 100% control over the position of any element on each device size.
ReadyForZero, Traffic & Social Media Analytics. (Tool: AddThis Analytics)
User Interview
Traditional website themes rely on complicated CSS changes if you want to configure your sites responsiveness perfectly. Slider Revolution offers 100% control over the position of any element on each device size.
Livi’s Data Tracking. (Tool: Google Analytics)
Persona
Traditional website themes rely on complicated CSS changes if you want to configure your sites responsiveness perfectly. Slider Revolution offers 100% control over the position of any element on each device size.
ReadyForZero, Landing Page Heatmap. (Tool: Hotjar)
User Journey Maps
A graph that describes a user’s experiences throughout the full cycle of interactions by representing the different touchpoints that characterize his/her interaction with the service.
Idioma, User Journey Map (2012)
Scenarios
Stories that personas act out and describe the context in which they experience the product. Scenarios help us understand users’ goals, motivations and mentality.
Agora, Scenario Story Board (2014)
Concept Maps
Concept maps are a type of model and great graphical tools to explore and learn about complex information spaces. By showing everything in a single view, concept maps help people create mental models and clarify thoughts.
Place Branding Concept Map (2013)
Place Branding Communication System (2014)
Offering-Acitivity-Culture Concept Map (2014)
System Maps
A visual representation that demonstrates how a system or platform operates by showing the elements, flows, and relationships.
Information Architecture
Organizing, structuring, and labeling content in an effective way that provides the best findability and usability.
User Flow Charts
Mapping all of steps that a user needs to perform in order to complete a task and showing all the possible use cases.
Sketches
Quick and efficient way to demonstrate ideas with just enough fidelity.
ReadyForZero, Whiteboard Sketches (2015)
Find the Garment, Paper Prototypes (2013)
Galleria– Mobile App, Sketches (2014)
Wireframes
Low or high fidelity blueprints represent the skeletal framework of a digital product. They’re commonly used in the design of an interactive product at the structural level.
ReadyForZero, Credit Score Tracking Feature, Annotated Wireframes (Mobile App & Desktop) (2015)
High Fidelity Mockups
High-profile visual interface design drafts of a digital/interactive product, which represent the visual and graphic design.
Data Tracking & Analytics
Utilizing quantitative methods and user data tracking tools in order to test or assess an interactive product, and understand the user behaviors.
ReadyForZero, Traffic & Social Media Analytics (2015)
Livi, Data Tracking (2016)
