Human Centered Design

Human-centered design is a creative, holistic, and participatory approach for designing interactive systems, which focuses on users’ needs or behaviors by applying different research and design methods.

Systemic Design

As situations grow more complex, designers’ focus is shifting to  systems and behaviors, which means that product development is dynamic; we must build relationship between products and enable feedback.

Agile Philosophy

Agile philosophy echoes design thinking, collaboration and focuses on making things quickly. It requires iterative and rapid prototyping, testing and building the minimum viable product as soon as possible.
Design Process Model-Differentiation Model- Joanne Mendel
Differentiation Model, Joanne Mendel (2010)
Design Process Model-Analysis-Synthesis Bridge Model
Analysis-Synthesis Bridge Model, Dubberly, Evenson & Robinson (2008)
Design Process Model-Kumar Model
Kumar Model, Vijay Kumar (2003)

Ideation Sessions

The collaborative and creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract.
user experience design deliverable-system mapping
Participatory Place Branding Project, Ideation Session (2013)
Brainstorm sessions led by Parsa Shirazi, user experience designer
Livi, Ideation Session (2014)
ReadyForZero's information architecture diagram by Parsa Shirazi
ReadyForZero, Brainstorming Session (2015)

Competitive Analysis

Analyze the strengths and weaknesses of competitors against the user’s needs.
ReadyForZero's usea experience and market research, competitive analysis by Parsa Shirazi
ReadyForZero, Competitive Analysis Spreadsheet (2015)

Ethnographic Research

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Survey

Traditional website themes rely on complicated CSS changes if you want to configure your sites responsiveness perfectly. Slider Revolution offers 100% control over the position of any element on each device size.
ReadyForZero, Traffic & Social Media Analytics. (Tool: AddThis Analytics)

User Interview

Traditional website themes rely on complicated CSS changes if you want to configure your sites responsiveness perfectly. Slider Revolution offers 100% control over the position of any element on each device size.
Livi’s Data Tracking. (Tool: Google Analytics)

Persona

Traditional website themes rely on complicated CSS changes if you want to configure your sites responsiveness perfectly. Slider Revolution offers 100% control over the position of any element on each device size.
ReadyForZero, Landing Page Heatmap. (Tool: Hotjar)

User Journey Maps

A graph that describes a user’s experiences throughout the full cycle of interactions by representing the different touchpoints that characterize his/her interaction with the service.
user experience design deliverable-user journey map
Idioma, User Journey Map (2012)

Scenarios

Stories that personas act out and describe the context in which they experience the product. Scenarios help us understand users’ goals, motivations and mentality.
scenario-legal size
Agora, Scenario Story Board (2014)

Concept Maps

Concept maps are a type of model and great graphical tools to explore and learn about complex information spaces. By showing everything in a single view, concept maps help people create mental models and clarify thoughts.
Place Branding-A Concept Map
Place Branding Concept Map (2013)
user experience design deliverable-system mapping
Place Branding Communication System (2014)
ring-offering-activity-culture-diagram
Offering-Acitivity-Culture Concept Map (2014)

System Maps

A visual representation that demonstrates how a system or platform operates by showing the elements, flows, and relationships.

Information Architecture

Organizing, structuring, and labeling content in an effective way that provides the best findability and usability.

User Flow Charts

Mapping all of steps that a user needs to perform in order to complete a task and showing all the possible use cases.

Sketches

Quick and efficient way to demonstrate ideas with just enough fidelity.
ReadyForZero-whiteboard sketches-by Parsa Shirazi
ReadyForZero, Whiteboard Sketches (2015)
find the garment wireframes-parsa shirazi
Find the Garment, Paper Prototypes (2013)
Sketches001
Galleria– Mobile App, Sketches (2014)

Wireframes

Low or high fidelity blueprints represent the skeletal framework of a digital product. They’re commonly used in the design of an interactive product at the structural level.
ReadyForZero, Credit Score Tracking Feature, Annotated Wireframes (Mobile App &  Desktop) (2015)

High Fidelity Mockups

High-profile visual interface design drafts of a digital/interactive product, which represent the visual and graphic design.

Data Tracking & Analytics

Utilizing quantitative methods and user data tracking tools in order to test or assess an interactive product, and understand the user behaviors.
RFZ's traffic and customer engagement analytics-data driven design-user experience design-parsa shirazi
ReadyForZero, Traffic & Social Media Analytics (2015)
Livi-data driven design-data tracking-google analytics-user experience design-parsa shirazi
Livi, Data Tracking (2016)
ReadyForZero-homepage-Heat map-data driven design-user experience design-software design-SAS-Parsa Shirazi
ReadyForZero, Landing Page Heatmap (2015)